NPR News on Framing Global Warming as a Public Health Threat
Effectively engaging the American public on climate change—including its causes, impacts, and solutions—remains both a major research question and a communication challenge. Effective public engagement requires understanding the cognitive, affective, and behavioral nature of audiences. On the Monday, Sept. 10 2012 edition of NPR’s All Things Considered, Richard Harris reported on the findings of a...
At the Scientist Magazine, Five Myths about Science, the Media, and the Public
In an opinion article at The Scientist magazine, Dietram Scheufele and I discuss 5 intuitive but persistant myths about science, the media, and the public, drawing on conclusions discussed at the recent National Academies “Science of Science Communication” conference. The five myths we highlight include: 1. Americans no longer trust scientists. 2. Science journalism is...
We Are All Climate-Change Idiots: New York Times’ “Week in Review” Spotlights Work of the Climate Shift Project
On Sunday, in an article titled “We Are All Climate-Change Idiots,” New York Times “Week in Review” contributor Beth Gardiner discussed the research of social scientists studying public judgments, decisions, and communication about climate change. Among research noted, was work that I have done in collaboration with Ed Maibach, Tony Leiserowitz, and others on communicating...
GreenWire: Scientists Struggle with Limits — And Risks — of Advocacy
At Greenwire last week, Paul Voosen offered an important look at the role that scientists sometimes play as policy advocates including research by Stanford’s John Krosnick and others that examines the conditions under which such efforts might backfire. Below are some thoughts that I offered Voosen: The survey sits well with other research in the...
