NPR News on Framing Global Warming as a Public Health Threat
Effectively engaging the American public on climate change—including its causes, impacts, and solutions—remains both a major research question and a communication challenge. Effective public engagement requires understanding the cognitive, affective, and behavioral nature of audiences. On the Monday, Sept. 10 2012 edition of NPR’s All Things Considered, Richard Harris reported on the findings of a...
Report On Conveying the Health Implications of Climate Change
In a 2008 study led by my colleague Ed Maibach, over half of the nation’s public health departments reported that their communities were already experiencing health effects from climate change, yet fewer than 10% were taking steps to educate members of their community about the risks. Motivated by this finding, over the past two years...
