Communication, Media & Politics in a World at Risk

Shifting Ideas, Shifting Opinion, Shifting Policy
Posts tagged "audience segmentation"

Public Opinion and Participation in the Climate Change Debate

Public opinion about climate change, observes the New York Times’ Andrew Revkin, can be compared to “waves in a shallow pan,” easily tipped with “a lot of sloshing but not a lot of depth.” In a recently published chapter in the Oxford Handbook of Climate Change and Society, I review research that provides several explanations…

Peak Oil Perceptions: How Americans View the Risks of a Major Spike in Oil Prices

A strong majority of Americans say it is likely that oil prices will triple in the coming five years and that such a tripling would be harmful both to the economy and to public health. Conservatives and those dismissive of climate change are among the most concerned by the threat of a major spike in…