Communication, Media & Politics in a World at Risk

Shifting Ideas, Shifting Opinion, Shifting Policy
Posts tagged "George Gerbner"

Cultivation and the Spiral of Silence: Media Theories Explaining the Mainstreaming of Societal Viewpoints

  George Gerbner and Elisabeth Noelle-Neumann devised paradigmatic theories explaining the media’s ability to set the boundaries for conventional and mainstream thinking in society.  Yet each arrived at their explanations from very different ideological vantage points, world views shaped in part by their coming of age as young adults during War World II and then...